Review: TV 2002
Successful start of TV TEXTILVEREDLUNG & PROMOTION
During the first four days of the show TV-exhibitors, dealing with advertisement and promotion textiles, textile-printing, -embroidery and -flocking experienced an enormous run towards hall 5.2. Sun-drenched and offering a colourful mixture of textiles, techniques and shows the hall turned out to be a real centre of attraction for manufacturers, service providers and advertising specialists from Germany and abroad. The 80 exhibitors from 6 European countries and from the United States were unanimous about the successful concept of the show. During the first day of the show numerous exhibitors were obliged to increase their staff in order to satisfy the interest of the visitors. According to an inquiry organized by the Stuttgart show, a great deal of the visitors came mainly for business reasons. They took advantage of the show by using it as a platform for information and thus profited from the concentration of the textile manufacturers as well as of the textile and apparel decorators, who actually changed the textiles into advertisement and promotion wear. Especially the fact that the exhibition covered the whole range of textile branches attracted a great number of visitors from industry and advertisement.
The show was not only a centre of information. Some of the exhibitors did very good business and a lot of sales were made during the show. For example agreements were made concerning the sale of transfer presses and flocking material and advertisement methods were agreed upon between agents and service providers (textile-printing, -embroidery and -flocking):
The fashion shows, featured several times a day, were another attraction of the show and led the spectators into the world of textile-advertisement and -promotion. The latest fashion collections and trends concerning textile advertisement media such as T-shirts, polo-shirts, sweat-shirts, jackets, caps, shorts, towelling and much more could be admired.
Daiber for example presented trendy, stylish and cool caps and thus gave a short glimpse into the refinement techniques of his company. New Wave showed a selection of leisure wear out of his vast programme of promotion wear. Classical American sports wear was presented by Harvest Division - strictly according to the slogan "James Harvest adds profile to your business". Switcher, the Swiss label, presented textiles in the after-hour-programme. His slogan was "Einmal probiert, dann für immer adaptiert." (Once tried, used forever.). Première on the catwalk in Germany: William P. McCarter presented a profile of the programme of the American trademarks Outer Banks, Delta and Adams Headwear. Attractive sports- and promotion-wear of best trade mark quality at fair prices - that was shown by Falk & Ross, being able to present only a small sector of its large programme. At the end of each fashion show, featuring three times a day, visitors were inspired by Screen Stars by Fruit of the Loom showing textiles of its vast range of products.
The exhibitors were highly satisfied with the first TV TEXTILVEREDLUNG & PROMOTION. Steven Ross from the textile sales company Falk & Ross said: "The show is super". He praised the concept uniting for the first time textile manufacturers, distributors and decorators. Michaela Geyer, product manager at Stickgarne Ackermann, was also very enthusiastic about the show: "Especially the first two days brought a lot of visitors and some new contacts." Mrs. Geyer was pleased about the recognizable trend "that more and more textile printers also deal with textile embroidery". Martin Wrobel, exlusive trader for various Amerikan textile trade marks, was also pleased about the "enormous feedback". Kajo Bauer, sales manager of Gunold & Stickma Materials, said that his company had won a lot of additional new customers throughout the show. "We are satisfied all around" was his summary about the participation of his company in the show.
