Review: TV 2004
Photos
Review: 10% more visitors at TV
Textilveredlung & Promotion trade fair becomes more international

TV
Textilveredlung & Promotion, Trade Fair for Textile Marketing,
Printing, Embroidery, Transfer and Flocking, closed its doors in
Stuttgart on Tuesday with satisfied exhibitors and visitors from all
over Europe. Around 4,200 trade visitors (2002: 3,800) came to the
3-day trade fair (1 to 3 February 2004) at the Stuttgart Trade Fair
Centre in Killesberg. TV Textilveredlung & Promotion has become the
most important trade fair for textile manufacturers and retailers,
embroiderers, textile printers, digital printers, flockers and
providers of textile advertising and promotion services. The 2nd
Digital Textile Fashion Award was also presented during the trade fair.

Exhibitors
were very impressed both with the number and expertise of visitors.
Textile producers and manufacturers of textile finishing machinery and
materials again said that they were very satisfied with the concept of
the TV trade fair. Rolf Hebecker, Managing Director of Hebbecker
Textildrucksysteme, praised the trade fair: "The enthusiasm in making
purchasing decisions has increased substantially and was clearly
discernible at this trade fair." André Stemmermann from James Harvest
Sportswear stated that the trade fair has now become well and truly
established. "The industry is dynamic and still contains a great deal
of potential. We met existing customers on our stand, but also large
numbers of new customers and potential customers", said Stemmermann.
"We did not expect so much success", said Maria Rath from the textile
producer Deratex, which took part in the TV trade fair for the first
time. Mario Mair from M&R Printing, Austria, was also overwhelmed.
Mair: "The trade fair was fantastic. Visitors were really willing to
make purchases." Helmuth Poensgen from Promodoro praised the
opportunities that the TV trade fair provides for exhibitors. Rainer
Knochel from embroidery thread manufacturer Madeira was pleased that
visitors came to Stuttgart from several countries to gather information
on the offers.

The
visitor survey revealed that the catchment area of the trade fair has
increased considerably: 37% of visitors travelled a distance of more
than 300 kilometres. Visitors from a total of 22 countries came to
Stuttgart, a fact which proves the increased international character of
the trade fair. Over 50% of visitors came to the trade fair with firm
investment and purchase intentions. The expertise of visitors was very
high.91% are involved in purchasing and procurement decisions in their
company. The TV trade fair also managed to attract new visitor target
groups - 61% of visitors attended TV for the first time.

Within
the framework of the trade fair, the prizes for the 2nd Digital Textile
Design Award were presented. Six fashion and textile design colleges
demonstrated their digital textile printing in a product presentation.
The creative talent coming through in the industry presented excellent
visions around a Smart City Coupé, which, according to digital printing
experts within the automobile sector, will set new accents. The first
prize went to Esmod in Munich, the second prize was awarded to the
Westsächsische Hochschule Zwickau (West Saxon College of Zwickau). The
next TV Textilveredlung & Promotion will take place in spring 2006.