Review: TV 2006
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Review
Substantial increase in the number of visitors at "Textilveredlung und Promotion"
The "Textilveredlung & Promotion" (TV) trade fair closed its doors
in Stuttgart on Sunday after a period of three days and with a
substantial increase in the number of visitors. More than 5,500
international visitors came to the Stuttgart Trade Fair Centre in
Killesberg from 27 to 29 January 2006 in order to obtain information on
the latest trends and developments in the areas of textile printing,
embroidery, flocking, transfer printing and textile promotion. The last
event two years ago attracted 4,200 visitors. TV therefore again came a
great deal closer towards attaining its objective of becoming the
leading European trade fair in this field. This was also borne out by
the number of exhibitors, which rose by almost twenty per cent to 120.
The proportion of foreign exhibitors was almost 27 per cent.
In
addition to the substantial increase in the number of visitors, the
catchment area of the trade fair widended markedly. Almost 1 in 2
visitors travelled a distance of more than 300 kilometres. 18 per cent
of visitors came from abroad, primarily Switzerland, Austria and, in
particular, Eastern European countries.
TV is almost a pure trade fair which attracts decision-makers. By their own account, 97 per cent of visitors were trade visitors while just under two thirds were self-employed entrepreneurs. In addition to the products and services presented by exhibitors, the Technical Forum went down very well; some interested parties actually had to be turned away due to overcrowding. There was great demand during the Technical Forum for information on embroidery of applications.
The
field of textile finishing and promotion is obviously a market with
high growth potential: just under two thirds of visitors were of the
opinion that TV would become even more important for the industry in
future. Exhibitors also felt the same way, confirmed Roland Gruber,
Managing Director of gmk Veranstaltungsservice, joint organiser of the
trade fair: "TV is the trade fair of the future for many exhibitors; we
have by no means exhausted its development opportunities." Textile
processing and promotion are now an attractive market in which
companies can do good business. Nine out of ten visitors came to the
trade fair with investment intentions. Whereas some visitors made
immediate purchases, the overwheliming majority - three quarters - were
planning to put their intentions into practice over the course of the
year. Exhibitors can therefore look forward to good business after the
event.